Loud
turns up volume on unscripted
Electus' YouTube channel enlists Kevin Smith, Quddus, Watsky
Electus
will stock its upcoming YouTube channel Loud with an unscripted programming
lineup featuring projects from Kevin Smith and Quddus.
Launching
July 2, Loud will focus on pop culture. It's one of three channels IAC-owned
Electus has for YouTube, with Hispanic-targeted Nuevon already active and
food-centric Hungry launching today.
Smith is
bringing Loud a compilation of highlights drawn from his popular weekly podcast
"Hollywood Babble-On," which the "Red State" helmer
co-hosts with Ralph Garman. For Loud, "Hollywood Babble-On This Week"
offers irreverent takes on Hollywood news. Quddus, host of ABC series
"Duets," will host "The Q-Side," a consumer guide to pop
culture.
The
YouTube channels are part of a growing digital portfolio at Electus, which also
oversees comedy site CollegeHumor, production company DumbDumb and a
partnership with Yahoo that has yielded several original productions.
"We
think YouTube is a great platform and they're great partners," said Ben
Silverman, founder and chairman of Electus. "It's all about finding
distinctive shows and building a compelling content experience around
them."
Also on
the Loud slate:
•
"Hipster Orchestra Presents: Four Strings and an 808," a performance
showcase for Jingle Punks Hipster Orchestra.
•
"Couples Fight," in which UFC fighters Rashad Evans and Kenny Florian
help couples do battle in the ring.
•
"K-LOL: The Internet's Local News," a tongue-in-cheek newscast based
on website The DailyWhat about Internet oddities; produced with Cheezburger
Network and Serious Business.
•
"Watsky's Making an Album," a mockumentary featuring the YouTube
hip-hop sensation as he attempts to complete his first album.
•
"ROFL," a sketch showcase featuring comedians including JB Smoove.
Loud will
also include previously announced series "K-Town" from Tyrese
Gibson's HQ Prods. and Tony DiSanto and Liz Gateley of DiGa.
While the
channel launches July 2, some of the programming won't debut until weeks later.
Electus'
digital efforts are overseen by COO Drew Buckley.
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